MUNCHIE MOBILE FOOD TRUCK

Working closely with the truck's team, (aka the Munchie Mob, who referred to themselves as a group of "food loving ninjas, battling the overpriced and under-delicious street food of New York City") I brought their character, the Munchie Monster to life both on the truck's side and in the logo. With locations Tweeted every day they commenced to serve up delicious "fancy junk food" to New Yorkers in a loud new truck in the Spring of 2012.